Live on Arc · community owned

USDC is cool.

A character crypto adopted on its own.

$COOL was born from the “USDC is cool” character with thug life sunglasses that we often see in Jeremy Allaire’s posts, turning that image into a community-driven meme on Arc.

Contract 0xeb64987643db71c76b2a2be7e723decc995e5b37
$COOL, a USDC coin wearing pixel sunglasses
USDC IS COOLSTAY COOL5.53% BURNED BUILT ON ARCCOMMUNITY OWNEDCHARACTER FIRST USDC IS COOLSTAY COOL5.53% BURNED BUILT ON ARCCOMMUNITY OWNEDCHARACTER FIRST
The Story

How a pair of thug life sunglasses became a movement

Cool shades on a stablecoin. Nobody built this character, it showed up and it stuck, and the accounts at the center of the dollar on-chain kept reaching for it.

The official Circle account posting the word Cool with a sunglasses emoji
@circle7 February 2025 ↗
Chapter 01

One word, one pair of shades

February 2025. Circle posts a single word and a pair of sunglasses. No campaign, no explanation, no product behind it. Just the tone.

That is the whole personality of the dollar on-chain in five characters. Calm, boring in the best way, and completely unbothered.

The official USDC account posting the word Cool with a sunglasses emoji
@USDC25 April 2025 ↗
Chapter 02

Then it happened again

April 2025. Same word, same shades, this time from USDC itself. Once is an accident. Twice is a voice.

By this point the joke belonged to everyone. People were putting the shades on profile pictures and replies because it already meant something without anyone explaining it.

Circle CEO Jeremy Allaire wearing a pixel art USDC shirt in front of a Circle billboard
@jerallaireview the post ↗
Chapter 03

Pixels, worn in public

Circle CEO Jeremy Allaire, standing in front of a Circle billboard, in a shirt carrying a blocky pixel art USDC logo.

The low resolution version of USDC is not something a meme coin invented last week. It was already there, on a shirt, in front of the billboard.

Jeremy Allaire among the accounts that liked a $COOL post
Jeremy AllaireCEO, Circle
Chapter 04

The man himself

Jeremy Allaire, co-founder and CEO of Circle, liked a $COOL post.

Peter Schroeder and Shamus Noonan are in the same list.

Chapter 05

The jersey

Kash Razzaghi, Chief Commercial Officer at Circle, reacting to a $COOL post.

Chapter 06

Even usdc.cool came around

The account the character first appeared on, replying to $COOL.

Chapter 07

Amongst the fans

Tim Queenan, SVP of Marketing at Circle, replying to a $COOL post.

Chapter 08

And the list keeps growing

It stopped being one person. Likes, follows and a repost kept arriving from inside the company that issues the dollar, from the team building Arc, and from one football-shaped direction nobody expected.

X notifications showing Rachel Mayer liking $COOL posts
Rachel Mayer open
X notifications showing people from Circle liking $COOL posts
Likes open
More X notifications showing likes on $COOL posts
More likes open
X notifications showing Circle employees following the $COOL account
Follows open
More X notifications showing follows on the $COOL account
More follows open
X notifications and profiles of Arc team members
Arc team open
Jared Favole, Chief of Staff at Circle, reposting a $COOL post
A repost open
  • Circle
  • Jeremy AllaireCo-founder and CEO, Circleliked
  • Jared FavoleChief of Staff, Circlereposted
  • Kash RazzaghiChief Commercial Officer, Circleliked, replied
  • Tim QueenanSVP of Marketing, Circlereplied
  • Gordon LiaoChief Economist and Head of Research, Circlefollowed
  • Peter SchroederGlobal marketing lead, Circle and USDCliked
  • Rachel MayerVP of Product, Circleliked
  • Danny OrganCo-author of the x402 whitepaper, Circleliked
  • Sharif ElfoulyStaff software engineer, Circleliked
  • BordesVP of Events and Experiences, Circlefollowed
  • Julien Le GocModerator, Circlefollowed
  • Andrei CrapcencoRisk management, Circlefollowed
  • Arc
  • Adi SeredinschiArc teamliked
  • Drake BreedingArc teamliked, followed
  • Shamus NoonanArc BD teamfollowed
  • Elsewhere
  • Alexandre DreyfusCEO, Chilizliked

Different desks inside the same building, all reaching for the same shades.

$COOL, a USDC coin wearing pixel sunglasses
Chapter 09

Arc picked its face

Every ecosystem eventually chooses a symbol, and the strongest ones are never chosen by marketing. People connect with a character first. The ticker follows.

Arc arrived without a mascot, and the community brought its own. $COOL is that character with a ticker attached, community owned, with fees going into burns and buybacks.

USDC is cool. Stay cool.

Supply

Supply only goes one direction

A part of the supply has already been permanently removed from circulation. Burned tokens sit at the dead address, where nobody can move them again.

🔥
Burned so far
5.53%
of total supply, gone for good
Total supply
1,000,000,000
Network
Arc
Ticker
$COOL

Burning reduces supply. It does not promise anything about price, and nothing on this page is financial advice.

Tokenomics

One billion, community owned

Fixed supply, an independent identity, and creator fees that leave the project entirely.

1,000,000,000

Total supply, fixed. 5.53% of it has already been burned.

Community owned

Its own name, its own art, no third party brand attached to any of it.

🤝

Where the creator fees go

Creator fees are directed to Matt Venables, the founder of usdc.cool, the site where the sunglasses character first appeared. Nobody on this side takes them.

Token contract 0xeb64987643db71c76b2a2be7e723decc995e5b37
Fee recipient 0x6f8d879D2E3DA05b65397F68250fBa16Fe9BAf74
Shades Studio

Get cool. Stay cool.

Upload a picture, drop the shades on, drag them into place, size and rotate until it is right, then download and flex. Everything runs in your browser and nothing is uploaded anywhere.

Upload a picture to get started.
Then drag the shades where they belong.

Tip: drag the shades on the canvas to reposition them. Works with touch too.

FAQ

Questions, answered

Is $COOL affiliated with Circle, USDC or Arc?

No. $COOL is an independent community meme token. It is not affiliated with, endorsed by or connected to Circle, USDC, Arc, or any individual mentioned anywhere on this site.

Is $COOL connected to usdc.cool?

No. usdc.cool is a separate project run by someone else and there is no relationship between the two. $COOL is a meme adopted by the Arc community, running under its own name, its own art and its own contract.

What happens to creator fees?

They go to Matt Venables, the founder of usdc.cool, the site where the sunglasses character first appeared. The fee recipient address is published on this page and nobody on this side takes a share.

Does burning supply mean the price goes up?

No. Burning reduces supply, which is a fact about the token, not a promise about its price. Nothing here is financial advice.

How do I check the burns myself?

Look up the token contract on Arcscan and check the balance held at the dead address. Tokens sent there cannot be recovered by anyone.

What is the roadmap?

Arc mainnet, more research and theses, a community built visual identity, and growth. Beyond that, vibes. Be cool, stay cool.

Where do I buy it?

Through RadarDex using the contract address 0xeb64987643db71c76b2a2be7e723decc995e5b37. Always verify the contract before you buy and never trust a link you have not checked.

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